Hi.
I’m a Senior Creative Copywriter with 20+ years’ experience creating campaigns, content and communications across advertising and healthcare.
For the past seven years, I’ve been part of Novartis’ international creative team, developing work for global healthcare brands, patients and healthcare professionals. Before that, I spent nearly two decades in agency life creating award-winning work for many well-known brands and organisations.
Whether it’s a big creative idea or a complex healthcare story, I enjoy finding the simplest, most engaging way to tell it.
There’s a small selection of work here that should give you a flavour of what I do.
Feel free to have a look around.
The Old School House
Main Street
Rathdrum
Wicklow
P: 0861738373
M: loftus.mick@gmail.com