• About
  • Corporate
    • Overview
    • U:Unbossed
    • NBS CONEXTS
    • Match Learn
  • Pharma
    • Overview
    • METex14
    • Zolgensma
    • Rydapt
    • Gleevec
    • Revolade
    • Kisqali
  • TV
  • Print
  • Radio
  • Social

Mick Loftus

  • About
  • Corporate
    • Overview
    • U:Unbossed
    • NBS CONEXTS
    • Match Learn
  • Pharma
    • Overview
    • METex14
    • Zolgensma
    • Rydapt
    • Gleevec
    • Revolade
    • Kisqali
  • TV
  • Print
  • Radio
  • Social

Pharma

 
 

Brand Campaign (HCP)

Global brand launch. Complex medical proposition distilled into emotive and accessible global assets.

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Patient support materials

Refreshing an established brand to slow declining sales in the face of new treatments.

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Medical Comm

HCP facing patient materials to empower medical professionals in their patient care giving.

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Brand Campaign (HCP)

Disease Awareness Campaign to raise awareness amongst HCPs of the benefits of molecular profiling.

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Brand Campaign (HCP)

Targetted HCP and Patient campaign to drive prescription behaviours.

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Brand Campaign (HCP)

End-to-end video production with Key Opinion Leader in the Breast cancer therapeutic area.

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Pre-Filled Pen

Animated Instructional video for patients on using pre-filled syringe.

Taf-Mek MOA

Mechanism of Action video, scripted, storyboarded, animated and VOed in-house. Complex to simple.

Ekiva App

Patient advocacy video, capturing patient experiences from around the globe.